Founder and Executive Director Linda Fodrini-Johnson, MA, MFT, CMC
Can’t open the container? Heads up marketing, the Baby Boomers are coming!
As our population ages, with the over 50 crowd growing by 50% this decade, I am hoping that the manufactures of packaging take into consideration the product they are selling and whether or not their target population open it.
I purchased some body wash this past week and was able to open it in the store to smell it but with my hands wet there was no way could I open it. I poured it into the container of another product I used previously and I just will not buy that one again. It has a lovely fragrance but I need to get at it.
I have found frustration with opening other items as well. Like in the middle of the night when you want a Tylenol and you have to line up the arrows – it is dark and I can’t see. Plus, you need to use your thumb to pry it up – hard for those of us with arthritis in our hands.
What each of us can do is send off a letter to the manufacture of a product and tell them we won’t buy it any longer unless they have packaging we can open.
There is power in numbers – become an advocate for all!
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